cookie preferences icon

apple changed the iPhone lineup a lot this year removing the Plus model adding the iPhone Air and changing a lot about the iPhone. YouTube·Mike O'Brien iPhone - Shopping Help - Apple

: Select your preferred finish (color) and storage capacity (typically 128GB to 1TB).

: Most iPhones purchased directly from Apple are unlocked out of the box, giving you the freedom to switch carriers later. Ultimate iPhone Buyer's Guide - (Don't Waste $500)

: Start by browsing the latest lineup at the Apple Store Online . As of late 2025, options include the iPhone 17 Pro Go to product viewer dialog for this item. and Go to product viewer dialog for this item. , the Go to product viewer dialog for this item. , and the new iPhone Air Go to product viewer dialog for this item. .

directly from Apple is widely considered the best route due to the availability of models, trade-in credits, and flexible financing. 1. Select Your Model and Configuration