Agent Provocateur.mp4 Apr 2026

Charli XCX was chosen for the campaign to represent "power, grace, and commanding the spotlight". She described the shoot as "iconic," noting that the "naughty and nice" theme with a cowgirl twist perfectly captured the festive season.

: Styles designed to be worn both as lingerie and outer "going out" wear. Artist Collaboration Agent Provocateur.mp4

The 2019 Christmas campaign, titled "Rhinestone Rodeo," was a high-energy homage to country-western aesthetics and the Deep South. Under the creative direction of , the video features Charli XCX as a "Rodeo Queen," performing on a mechanical bull while wearing luxury lingerie accented with Western accessories. Key Video Highlights Charli XCX was chosen for the campaign to