: A 30,000-foot view of how close you are to your monthly targets.
: "Move 15% of underperforming Display budget to the High-Intent Search campaign."
Who is the for this report? (e.g., a client, a manager, or for your own records) Are there specific campaigns you want me to focus on?
💡 Tip: Use high-level scorecards for these metrics to show growth or decline compared to the previous period. : The volume of hard leads or sales. ROAS / CPA : The financial efficiency of your spending.