Adidas Apr 2026

The adidas Annual Report 2025 highlights a year of record revenues and strong recovery, with net sales reaching , a 13% currency-neutral growth for the brand . Under CEO Bjørn Gulden, the company has transitioned past the Yeezy era, reporting double-digit growth across all markets and channels in the 2025 financial year. Financial Performance (FY 2025) Net Sales : Increased 5% in Euro terms to €24,811 million .

: Grew 12%, fueled by high demand in Running, Training, and Basketball.

: Improved to 51.6% , driven by lower freight costs and a focus on full-price sales. adidas

: Increased 15%, supported by momentum in Football (soccer) and the Originals line . Future Outlook (2026–2028)

: The mid-term goal is to achieve an operating margin of over 10% by 2028 through market empowerment and local consumer focus. The adidas Annual Report 2025 highlights a year

: Ongoing challenges include potential US tariffs, unfavorable currency developments, and intense competition in the global sportswear market. Dashboard - adidas Annual Report 2025

: Grew nearly 70% to €1,377 million from continuing operations. : Grew 12%, fueled by high demand in

: adidas expects high-single-digit currency-neutral revenue growth and an operating profit of approximately €2.3 billion .