Action Figures -

: In 1978, Kenner revolutionized the hobby by introducing smaller, 3.75-inch Star Wars figures. This shift in scale made the toys more affordable and easier to collect in large numbers, setting the standard for the "modern" action figure aisle.

Action figures are poseable character models, typically made of plastic, representing fictional or historical figures from films, comics, video games, and more. Unlike static figurines, action figures are defined by their —movable joints that allow for various poses and "action-oriented" play. Originally designed as toys for children, they have evolved into a massive global market valued at over $8 billion, driven heavily by adult collectors and pop culture enthusiasts. A History of "Action" action figures

: Major players like Hasbro , Mattel , and NECA continue to dominate the field, producing iconic lines based on Transformers, Marvel Comics, and He-Man. Common Scales and Types : In 1978, Kenner revolutionized the hobby by

Collectors often categorize figures by their "scale," which determines their physical size: Unlike static figurines, action figures are defined by

: The term "action figure" was coined by Hasbro in 1964. To avoid the stigma of boys playing with "dolls," Hasbro marketed the 12-inch G.I. Joe as a rugged soldier with 21 points of articulation, forever changing the toy industry.