6.7 / 10 123movies1... -

: A newer study from SMU Cox School of Business suggests that for high-budget "spectacle" films, piracy may occasionally act as marketing, driving some users to the theater for the full experience.

: The paper argues that the widespread use of sites like 123Movies is driven by how closely their interfaces resemble legitimate Over-the-Top (OTT) platforms, making the transition "seamless" for users. Related Research on the Topic

While there isn't a specific paper titled exactly like your query, the string "6.7 / 10 123movies1..." likely refers to a movie rating snippet from a piracy site. Academic research on this specific ecosystem often focuses on the of illegal streaming. 6.7 / 10 123movies1...

: Interestingly, the study highlights that legal and illegal usage are not mutually exclusive; nearly 47% of Netflix subscribers in a surveyed demographic also used illegal streaming platforms.

If you are interested in how these platforms operate and their impact, you might also find these studies relevant: : A newer study from SMU Cox School

: This recent study in ScienceDirect explores the psychological motivations of younger generations who prioritize convenience and price sensitivity over legal concerns.

: Research from Carnegie Mellon University found that blocking multiple piracy sites simultaneously (like the 2018 shutdown of the original 123Movies) successfully increases legal streaming by up to 12% . Academic research on this specific ecosystem often focuses

One particularly insightful paper is published in the journal Information Economics and Policy . Key Findings of the Paper