2022---play-store--google-bans-misleading-and-ad-riddled-android-apps Online

: Effective September 30, 2022, full-screen interstitial ads must be closable after 15 seconds. This ended the era of "unskippable" multi-minute ads that locked users out of their devices.

: The policy maintained flexibility for "opt-in" ads, where users voluntarily watch longer videos in exchange for in-game currency or rewards. Combatting Deception and Misinformation : Effective September 30, 2022, full-screen interstitial ads

: Enhanced security measures helped block over $2 billion in fraudulent and abusive transactions. : Effective September 30

: In 2022 alone, Google's review processes and machine-learning systems prevented over 1.4 million policy-violating apps from ever reaching the Play Store. : Effective September 30, 2022, full-screen interstitial ads

: The company prohibited VPN apps from using the "VPNService" class to track user data or reroute traffic specifically to generate ad revenue. Measurable Outcomes