01 Niarn Direct

This is your "hook." It can be a vivid scene, a punchy statement, or an anecdote that sets the mood.

A crucial paragraph near the beginning that justifies the story. It explains exactly what the article is about and why the reader should care. 01 NIARN

There are the obviously mangled metaphors — “You've buttered your bread, now lie in it” — or the ones you make up that don't work. Substack·Chills, by Lauren Wolfe This is your "hook